Examples of Composite Business Processes

Composite processes integrate various stand-alone "process islands" allowing firms to quickly share and act on changes on demand. Some examples of composite business processes follow.

Target-to-Engage spans planning, creating, executing, and measuring marketing activities.

Engage-to-Close starts with managing sales opportunities and follows the process through to negotiation and closing.

Install-to-Maintain involves capturing, resolving, managing, and improving service for installed products.

Request-to-Resolve covers responding to help requests, resolving problems, tracking resolutions and escalations, and enhancing service agreements.

Source-to-Settle involves designing products, engaging suppliers for sourcing and procurement, and settling and analyzing the process.

Design-to-Deploy covers designing, sourcing, evaluating and deploying manufacturing.

Plan-to-Produce spans planning, deploying, producing, and assessing production.

Order-to-Support involves order entry, management, fulfilling and settling goods sold, and providing after-sales support.

Plan-to-Act includes forecasting and planning to create operational business plans and budgets.

Record-to-Measure covers recording, consolidating, and reporting financial transactions.

Cash-to-Invest spans managing and positioning cash, executing deals, and managing risk.

Propose-to-Complete involves planning, prioritizing, and managing resources and projects.

Attract-to-Onboard begins with recruiting and ends with hiring and workforce enablement.

Assess-to-Develop centers on workforce deployment, including training, evaluating, and assessing employees.

Track-to-Deploy includes tracking workforce schedules, time, payment, and deployment.

Plan-to-Reward involves managing workforce compensation, incentives, and benefits.

New integration standards are making composite processes feasible. Early attempts to create composite applications utilized a variety of competing software integration technologies and the need to custom-build point-to-point linkages among applications - often a time-consuming and costly proposition. However, over the past few years, the software industry is beginning to adopt standards for data description and communication over the Internet. These standards - along with the Internet deployment of standards-based applications published as "components" in a multi-application solution - are known as Web Services. These standards promise to simplify and speed up the wiring together of multiple applications, paving the way for composite processes.

Five Principles of
Composite Process Design
  1. Specify value from the standpoint of end customer
  2. Identify the process chain for each service family (or composite process)
  3. Make the end-to-end process flow smoothly
  4. So the customer, employee can pull information as needed (e.g., self-service)
  5. Improve the process constantly using methods like Six Sigma
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