Objectives

• Evaluate your company’s strengths, weaknesses, opportunities and treats
• Determine the market segment size and your company's your target market
• Define your company’s differentiation with respect to competitors
• Determine specific expertise or technologies that would improve your company’s competitive position and core competencies

Approach

• ebs’ approach is to conduct extensive interviews with your organization’s personnel, as well as gather data from other vendors and general research.
• ebs will conduct secondary research as well as interviews with key competition and industry observers to provide as much data as possible to give guidance as to where you stand comparatively to your peers.
• ebs will provide an analysis that helps your organization understand its value proposition.