| As m-commerce begins to take hold and work its way into everyday life, exciting opportunities exist for companies to create revolutionary products and applications that will change they way we conduct business. This section explores the continued development of some revolutionary mobile consumer applications.
The M-Commerce Value Chain
What do CNN Interactive, i3 Mobile, Infospace, and MSN have in common? Each represents a crucial link in the m-commerce value chain. We explore how these companies provide value to m-commerce and make money in the process.
What Are the Emerging Mobile Apps?
Companies are developing a new variant of the corporate portal concept and customizing the user experience using mobile technology. We take a look at the up-and-coming store portals.
What Is a Mobile Portal?
A mobile portal is a powerful and customizable tool for delivering services to a wide stream of users. Chances are that market leaders in your industry have established them or have projects in the pipeline.
Mobile Portal Market Structure
We outline the different types of companies scrambling for a dominant share of the mobile portal market.
Portal Revenue Models
Mobile portals do not survive on attractive content and customer acceptance alone. In this article, we outline five models for generating revenues. |