| Mobile business continues to evolve and have an immense and lasting impact on the future of how companies operate. This section introduces the basic concepts and strategies associated with mobile applications and their related management issues.
The Meaning of Mobile
Is mobile synonymous with wireless? Does a mobile device have to have an always-on connection to the Internet? You may be surprised at the answers.
M-Business vs. M-Commerce
Are the terms m-business and m-commerce interchangeable? Not exactly. Click here for a concise explanation of these two terms and how they relate to e-business and e-commerce.
Selling Mobile Enterprise Solutions
Killer mobile applications don't sell themselves, especially to businesses that don't see an urgent need for mobile. The answer to a successful sales strategy may be as simple as listening for the voice of the customer.
How Will Mobile Solutions Evolve and Provide Value to Customers?
Mobile technology is a game changer. It will speed up the pace of the business world, change the way families interact, and the way people have fun, creating value all the while.
Primary Business Areas of the Mobile Landscape
Mobile companies offer everything from snappy, specialized content to fashion-forward PDAs. What industry segments are in play today?
Mobile Revenue Models -- The EconomicsMobile communications are on the cusp of the next big step, promising new applications and services that will change the way people live and work. The business challenge is bring together the device, service, and transport levels with services that customers will pay for. |