Brick, Click, and Mobile: Multi-Channel Strategies for Satisfying Your Customers

Digitizing customer and employee experiences is the long-term trend; however, moving from vision to reality is the non-stop challenge facing executives. This seminar's goal is to help executives understand the entire scope of multi-channel services investments, then figure out what they need to do to get the right processes and technology in place, turned on, and used most effectively.

This seminar focuses on the emerging channels of brick, click, and mobile and fosters a common language to help explain the integration issues and problems that arise as new channels are introduced. Specifically, participants will:

• Understand the transition to multi-channel business and process models.
• Gain exposure to a proprietary blueprint framework that managers can apply in their respective businesses to maximize both existing and future IT investments.
• Build the confidence and knowledge necessary to effectively manage e-business initiatives.
• Acquire best-practice strategies to get projects up and running quickly and deliver results fast.

Brick, Click, and Mobile: Multi-channel Strategies for Satisfying Your Customers is an executive workshop that provides a framework for understanding multi-channel issues involved in utilizing "brick" storefronts, call centers, and wireless channels.

Digitizing Supply Chains: Theory and Practice
This two-day executive seminar will bring you up to date on the latest in the digitization of supply chains. This includes supply chain management (SCM) processes, technology and coordination issues and techniques.

The course is intended for:

• Executives and entrepreneurs in online businesses, warehouse suppliers and logistics and outsourcing providers
• Executives in fulfillment organizations with responsibility for forecasting, inventory management, network planning, transportation planning, supply chain execution, procurement, marketing, pricing, contracting and/or finance
• Consultants working in e-business, logistics and supply chain management
• Information technology professionals
• Academics

Through a set case studies and examples of actual best practices, this course provides participants with methods for analyzing all the functions along a supply chain -- including forecasting; collaboration; inventory, network structure and postponement strategies for risk-pooling; inventory management; single and dual sourcing; procurement; dynamic pricing; risk sharing along the supply chain using supply contracts, and more. Ultimately, the seminar provides a framework for thinking about digitization, supply chain management and fulfillment, and the differences between them.

To find out more about our Executive Education Courses, contact us