Course: Mobile Business/Wireless: Vision to Value

Mobile technology and applications are beginning to change the way we do business. As a result, the questions have shifted from "Should I do mobile business?" to "How can mobile create business value?"

What is unique about mobile business processes? In this workshop, you will gain an in-depth understanding of the technology buzzwords such as J2ME, Wi-Fi, and RFID; what best practices are being developed and deployed; and where things are headed. Dr. Kalakota will present detailed insights on:

• How do you align mobile application priorities with business goals?
• How do you measure the business return of mobile investments?
• What is the customer pain?
• What are the "need-to-have" versus the "nice-to-have" applications?

You will learn about the customer needs that are driving mobile business (m-commerce and mobile enterprise applications). If you have been charged with developing a business model business that effectively uses mobile technology to further your customer or employee relations, this seminar will give you the tools to plan effectively and strategically for today and the future.

Mobile Business: Vision to Value is a seminar designed to guide executives in developing, implementing, and evaluating strategies for mobile business. It organizes the confusion surrounding mobile business and addresses how firms can successfully bring their existing business processes onto the mobile Internet.

Course: Mobile Strategy Refinement
This hands-on Executive Strategy Session is designed to help refine your company's Mobile strategy. Reap the benefits of our most recent M-Business research. Go back to your team with a validated game plan, a fresh perspective, and a set of planning, decision-making and prioritizing tools you can continue to use.

If you're like many of our clients, you are attracted to the promise, but are uncertain about what business goals, IT projects, and technologies will prove to be good Mobile Applications and Infrastructure investments.

• What business opportunities are best addressed by Mobile Infrastructure?
• How should you be planning, deploying, and reaping the benefits of Mobile Infrastructure?
• How can you leverage your different enterprise application and infrastructure create new value?
• How can you get the biggest bang for your buck out of your M-Business initiatives?

• Web Services Governance - Who should be in charge of which decisions?
• What to Measure - Discovering what matters most to each different group of Web Service users, measuring what matters, and prioritizing next steps
• How to Avoid Duplication of Effort - In business processes (e.g., content management), in technology infrastructures, and in design and deployment
• Application Integration - What's the best architectural approach?

To find out more about our Executive Education Courses, contact us.