M-Business: The Race to Mobility
Table of Contents
Preface
Acknowledgments
1. Structural Migration: From E-Business to M-Business
2. Trends Shaping the Mobile Economy
3. The M-Business Landscape
4. Breakthrough Platform Strategies
5. Mobile Application Infrastructure
6. New Innovation Opportunities: Mobile Portals
7. Satisfying the Mobile Customer
8. Supply Chain Focus
9. Operational Focus: The Next Generation of Business-to-Employee Applications
10. The Art of Mobile Strategy
Epilogue: A Reality Check
Notes
Index |
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