M-Business: The Race to Mobility
Reviews
Magazine Reviews
Computerworld -- December 03, 2001
Harvard Business School Working Knowledge
It was bound to happen. Companies are beginning to migrate from tethered PC-centric business models toward mobile person-centric models. Ravi Kalakota and Marcia Robinson (CEO and president of e-Business Strategies, respectively) have collaborated on a book to help consumers, managers, content providers, and wireless application service providers (WASPs) ease the transition. Using case studies and strategies of the mobile pioneers, M-Business illustrates how to ensure your organization's place in this emerging reality. According to the authors, for better or worse, we all will be able to carry our work with us everywhere we go. With this blueprint of the M business world to come, we can at least be prepared.
Back Cover Reviews
“Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read.”
—PATRICIA SEYBOLD, AUTHOR OF CUSTOMERS.COM AND THE CUSTOMER REVOLUTION
“The extension of E-business into Mobile is something every leading company including SAP is thinking about. This book presents a lens through which mobile strategy can be analyzed.”
—PETER ZENCKE, MEMBER OF THE EXECUTIVE BOARD SAP AG
“Kalakota and Robinson have led the way for the area of e-business. . . . Once again, they are providing a learned and focused insight into the emerging area of m-business, the next step in the technology curve. In this book, they provide yet another roadmap for success in a competitive m-business environment.”
—THOMAS L. ELLIOTT III, MANAGING PARTNER MARKETS & SOLUTIONS, ANDERSEN
“This book provides clear insight into the current structure of the mobile market, its likely evolution and the extensive value that can be tapped. . . . It provides a visionary and pragmatic framework for defining and implementing m-business opportunities and should be required reading for those wishing to successfully embrace m-business.”
—PHILIP BLIGH, CHAIRMAN & CEO, INFORTE CORP.
"Bullseye! This book trades hype for strong analysis of where the REAL opportunities lie with mobile technology. This latest addition to the Kalakota/Robinson body of work will prove to be just as visionary as the first."
—TIMOTHY B. JONES, MOHR, DAVIDOW VENTURES
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