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M-Business: The Race to Mobility
Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today’s wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person centric techniques and strategies.
About the Book
M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology—covered exhaustively by others—to provide insight into the actual market drivers, enablers, and business applications.
Exploring the elements essential to developing an effective mobile framework, M-Business shows you how to:
- Understand the difference between m-business and m-commerce
- Recognize diverse value propositions and determine where you can best focus your efforts
- Identify the "best candidate" processes for mobile solutions
- Construct a strategy and flexible mobile blueprint for your organization
- Incorporate mobility into your existing enterprise application framework, to meet potential threats as well as opportunities
A core issue in business strategy—becoming mobile—impacts not only traditional enterprises but the entire hardware, software, distribution, and content industries as well. As a result, a new business ecosystem is being created before our eyes, one that will change competition, jobs, leisure, and lives.
Using case studies and strategies of the mobile pioneers, M-Business shows you how to ensure your organization’s place in this emerging reality. Wide-ranging and incisive, it will help you hit the ground running, and inspire you and your firm to create new capabilities and options in the coming mobile economy. |
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