This book looks at business models and the management issues facing firms as they engage in electronic commerce. Electronic Commerce is Amazon.com's #1 Best-seller in the Internet Commerce area.
Electronic Commerce: A Manager's Guide is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. This book highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions.
Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. The authors take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
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