E-Business 2.0: Roadmap for Success
In the best-selling first edition - sold more than 150,000 copies - of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace - and to give executives an invaluable roadmap to the next stage of their e-Business transformations.
This book is written for business executives who want progressive, customer-focused organizations, visionary strategy; line of business executives who want to understand how to take advantage of new interactive channels to reach and retain customers and leapfrog their competitors, and information technologists who are charged with building technology architectures to streamline customer-facing business processes.
To survive and succeed in today's complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-changing roster of buzzwords, fads and analogies.
About the Book
A timely follow-up to the best-seller on this crucial topic, e-Business 2.0 reveals how managers are rewiring the enterprise to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint.
This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks--customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence--and shows how each forms the foundation of an e-business strategy.