About the Book
This book identifies for the first time a dramatic shift in the enterprise application landscape - the foundation for effective e-commerce. What's the formula for success? Make it easy for customers to do business with you! Readership
This book is written for:
Business executives who want progressive, customer-focused organizations, visionary strategy;
Line of business executives who want to understand how to take advantage of new interactive channels to reach and retain customers and leapfrog their competitors, and
Information technologists who are charged with building technology architectures to streamline customer-facing business processes.
Summary
The book closes the gap between these groups by providing them with a common vision for creating an e-business design and infrastructure that can facilitate strategies and initiatives. E-Business: Roadmap for Success also suggests a common vocabulary and approach for planning and implementation, enabling business executives and their technical teams to move into action with foresight and agility. How-To guidelines offer practical advice to both business readers and technologists for designing customer-centric business processes along with the e-business systems required to support those streamlined processes.
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