E-Business: Roadmap for Success
Back cover
A guidebook to the new electronic business place where the rules of engagement are changing and where only one thing is certain: the status quo will not be maintained.
- Dr. Alan Baratz, President, Java Software, Sun Microsystems, Inc.
A must-read for managers who are creating tomorrow's e-business companies today.
- Dr. Frances Frei, Assistant Professor, Harvard Business School
This book is a must-read for any company who has not completely re-invented itself since the Internet exploded onto the business world a few years ago.
- Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley Partners
As e-commerce solutions, enterprise applications, and business models converge in new ways, a tidal wave of change is transforming industries, redefining competitive strategies, and annihilating traditional thinking. To survive and thrive in the e-commerce world, all companies -- from established industry leaders to feisty upstarts -- are remaking themselves into lean, mean e-business machines that serve, delight, and retain customers better than ever before.
How do they do it? Not with new products or innovative technology, but with superior e-business designs. Startups like Amazon.com and some nimble incumbents such as Cisco have created e-business designs by which they serve customers, differentiate their supply chains, integrate their selling chains, procure products, and nurture relationships.
E-Business: Roadmap for Success illustrates how managers are rewiring business to confront the e-commerce onslaught -- uprooting traditional business apps as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.
Dr. Ravi Kalakota is a professor, strategist, speaker and author. He is the leading authority on e-commerce strategy and has written two books considered by Amazon.com to be "e-commerce classics." Ravi has consulted extensively in the e-commerce area with Fortune 1000 companies and is founder and CEO of e-Business Strategies and the Director of the Center for Digital Commerce in Atlanta.
Ms. Marcia Robinson is President of e-Business Strategies. Marcia has extensive experience in the service delivery and customer side of e-business in the financial services industry at SunTrust Bank. Prior to this, she held management positions at Electronic Data Systems (EDS) and Frontier Corporation. |
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